Nadina Pantea · Psychotherapist

Psychotherapy · LGBTQ+ Inclusive Practice · Cluj-Napoca

Creating a visual identity for a psychologist is no simple task — but Nadina Pantea’s warm, relaxed and slightly unconventional personality gave the brand a natural direction. Inspired by her work with the LGBTQ+ community and the colours of the trans flag, the identity reflects what her practice offers: safety, inclusion and empathy, expressed through a friendly pastel visual world. The project brings a more personal approach to branding for psychology and psychotherapy practices in Cluj-Napoca — professional and distinctive, without the distant clinical feel so often seen in the field.